Business communication

Bisiness team of IUCBusiness communication according to International University Canada

What it is all about

The word ‘communication’ is derived from the Latin word communist, meaning ‘common’. When we communicate with others we try to establish a ‘commonness’ with others. We try to share information, an idea or a concept in our interaction or interface with the other person. Communication is thus a process of achieving understanding between people.

There are many definitions of communication. Two which are basic and complete in themselves are:

‘“Communication” is “interchange” of thoughts, opinions, or information, by speech, writing, or signs.’

—Robert Anderson, in his book

Professional Selling.

‘Effective communication is purposive interchange resulting in workable understanding and agreement between the sender and receiver of a message.’

—George Vardaman, in his book Effective Communication of Ideas.

What is business communication?

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