The theory of communication

The theory of communication

The theory of communication

 

The whole process of communication can be linked, in its very basic form, to broadcasting with which we are all quite familiar. First, there must be a sender or communicator of the message (a person or an organization). Second, there must be a receiver of the communication (a person or an organization for whom it is meant). Third, there must communication change in the Business Communication a vehicle or media to communicate (a radio set or television) which carries the information or message to the receiver. Fourth, there must be the message or information in an understandable form and language.

If the message is not understood by the receiver, there carbide no communication; there is only transmission. This happens all too frequently in business. Managers try to communicate, but their messages are not understood. There are several reasons for this, which we will examine in this book. The theory of communication can thus be visualized as in Figure 1.1.

 

 

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