Dr. Christine A. Whitmore

Christine Whitmore is a Professor in the Department of Multimedia Design at International University Canada, where she teaches and mentors students across the School of Creative Media & Design. Her academic work focuses on transmedia strategy, examining how organizations design unified content experiences that extend a single story or brand message coherently across film, web, social media, and interactive platforms.

Throughout her academic career, Christine Whitmore has developed a teaching approach that connects creative storytelling with strategic content planning, helping students understand how a single narrative or brand idea can be adapted thoughtfully across multiple media formats without losing coherence or creative integrity. She encourages students to think at the campaign level rather than the single-asset level.

In her courses, Christine Whitmore draws on transmedia case studies, audience engagement research, and current trends in cross-platform content strategy to help students understand both the creative and strategic dimensions of multimedia campaign design. Students explore topics such as audience journey mapping, platform-specific content adaptation, brand storytelling consistency, and measuring engagement across multiple content channels.

As a Professor within the Department of Multimedia Design, Christine Whitmore plays a leading role in shaping curriculum that prepares students for strategic content roles within media organizations, agencies, and brands. She works closely with colleagues across the School of Creative Media & Design to ensure that coursework reflects current trends in cross-platform audience engagement and content strategy.

Christine Whitmore is particularly committed to mentoring students who aspire to lead content strategy for organizations managing complex, multi-platform creative campaigns. She designs coursework that combines strategic frameworks with practical exercises in planning and pitching multi-platform content campaigns.

Recognizing that many of her students are working professionals studying online, Christine Whitmore structures her courses with accessible campaign case studies, clear strategic frameworks, and consistent opportunities for applied project work. Her approach to online teaching emphasizes developing the kind of strategic content thinking that translates directly into readiness for senior multimedia and content strategy roles.

Students who study under Christine Whitmore often highlight her ability to connect creative storytelling with genuine strategic business thinking. Her long-term goal as an educator is to help students develop the strategic and creative skills needed to advance into leadership roles within multimedia design, content strategy, and brand storytelling.