Dr. Renata F. Castillo

Renata Castillo is an Assistant Professor in the Department of International Business at International University Canada, where she teaches and supports students across the School of Business. Her academic work focuses on global market entry strategy, examining how companies evaluate, plan, and execute expansion into new international markets while navigating cultural, regulatory, and competitive differences.

Throughout her early academic career, Renata Castillo has built a teaching approach grounded in structured market evaluation frameworks, helping students understand how to systematically assess new market opportunities rather than relying on intuition alone when planning international expansion. She encourages students to consider multiple market entry options and their respective tradeoffs.

In her courses, Renata Castillo draws on market entry case studies, international expansion frameworks, and current research in global business strategy to help students build practical strategic planning skills. Students explore topics such as market assessment and opportunity analysis, entry mode selection including exporting, licensing, and joint ventures, cultural adaptation strategies, and the regulatory considerations involved in entering new international markets.

As an Assistant Professor within the Department of International Business, Renata Castillo also supports curriculum development that reflects current trends in global market entry strategy. She works closely with senior faculty across the School of Business to ensure that coursework prepares students for the practical realities of planning international business expansion.

Renata Castillo is especially attentive to helping students understand the cultural dimensions of market entry decisions, recognizing that business practices and consumer preferences that work in one market often require significant adaptation in others. She designs coursework that encourages students to research and account for cultural differences in their market entry planning.

Recognizing that many of her students are working professionals studying online, Renata Castillo structures her courses with accessible market analysis frameworks, clear case studies, and consistent opportunities for applied discussion. Her approach to online teaching emphasizes building practical international strategy skills that students can apply directly within global business roles.

Students who study under Renata Castillo often highlight her ability to make international market entry strategy feel structured and globally aware. Her long-term goal as an educator is to help students develop the strategic skills needed to support careers in international business, global expansion strategy, and cross-border commerce.