Description

Course Outline : What You Will Cover

This International University Canada course develops the skills necessary for developing and managing an e-business or e-commerce department of a larger business. Developed by leading e-Business leaders, it covers a range of topics that will ensure your career in e-business has a strong foundation.

• What is e-business?

• Reaching more customers and markets

• Improving marketing and promotions

• Customer relationship management

• Marketing and promotion

• Writing a e-business plan

• Website concepts

• The Database