BBA in Marketing
Build your career in the world of marketing with an online BBA in Marketing from International University Canada. Our BBA in Marketing online is designed for aspiring marketing managers, digital marketers, brand strategists, and business professionals across Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, Nigeria, and beyond — who want to build a strong foundation in digital marketing, brand management, consumer behaviour, and marketing strategy at the undergraduate level.
The online BBA in Marketing at IUC is a fully flexible undergraduate degree offered by the School of Business. It is one of the most affordable BBA in Marketing Canada has to offer — with tuition starting at just CAD $6,000 and up to 60% financial aid available. Designed for aspiring marketing professionals, digital marketers, and brand strategists, this Bachelor in Marketing distance learning program allows students to study flexibly while engaging with experienced faculty and a global business and marketing academic community.
Program Highlight
About the Online BBA in Marketing Program
The Bachelor of Business Administration in Marketing (BBA in Marketing) is an undergraduate degree offered by the School of Business at International University Canada. This fully online BBA program provides students with a comprehensive foundation in marketing principles, digital marketing, brand management, consumer behaviour, market research, advertising, social media marketing, and business strategy — preparing them for careers as marketing managers, digital marketers, brand strategists, market research analysts, and advertising professionals.
This online BBA in Marketing combines foundational marketing theory with practical business and creative skills. Students explore key areas including marketing principles, consumer behaviour, digital marketing, brand management, market research, advertising, social media strategy, e-commerce, content marketing, and sales management. The program is ideal for students from Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, and Nigeria seeking an affordable BBA in Marketing Canada or Bachelor in Marketing distance learning.
Whether you are an aspiring marketing manager, a digital marketer, a brand strategist, a social media manager, or a marketing entrepreneur, this BBA in Marketing online gives you the knowledge, skills, and credentials to launch and advance your career in the global marketing and advertising industry.
Online BBA in Marketing (48 Months — 4 Years)
Session: 2025 – 2026
Program Structure
- Duration: 48 Months — 4 Years (Full-Time Online)
- Total Credits: 120 Credits
- Format: 100% Online — live sessions, recorded lectures, and one-on-one supervisor meetings
- Dissertation:: Original environmental science research dissertation required for graduation
Core Curriculum Topics
| Curriculum Topic | Topics Covered |
|---|---|
| Marketing Principles & Strategy | Marketing Mix, Market Segmentation, Competitive Strategy, Marketing Planning — core focus of our online BBA in Marketing |
| Digital Marketing & Social Media | SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing — ideal for BBA in Marketing online |
| Brand Management & Consumer Behaviour | Brand Strategy, Brand Identity, Consumer Psychology, Buyer Behaviour — central to Bachelor in Marketing distance learning |
| Market Research & Advertising | Market Research Methods, Advertising Strategy, Media Planning, Campaign Management |
| Research & Business Skills | Marketing Research Methods, Academic Writing, Data Analytics, Business Communication |
Curriculum Overview
Our online BBA in Marketing curriculum is structured to deliver a comprehensive, progressive learning journey across four years. It supports both foundational marketing knowledge and advanced marketing strategy skills. The program is organized into four academic years — Foundation Business & Marketing, Intermediate Digital Marketing & Branding, Advanced Marketing Strategy & Analytics, and Marketing Research Project
| Year | Component | Credits |
|---|---|---|
| Year 1 | Foundation Business & Marketing Studies (Semester 1 & 2) | 30 Credits |
| Year 2 | Intermediate Digital Marketing & Brand Management (Semester 3 & 4) | 30 Credits |
| Year 3 | Advanced Marketing Strategy & Analytics (Semester 5 & 6) | 30 Credits |
| Year 4 | Electives & Marketing Research Project (Semester 7 & 8) | 30 Credits |
| Total | 120 Credits |
Year 1 — Foundation Courses (Semester 1 & 2)
| Semester | Course Code | Course Title | Credits |
|---|---|---|---|
| Semester 1 | MKT101 | Introduction to Marketing Principles | 3 Credits |
| Semester 1 | MKT102 | Foundations of Business & Management | 3 Credits |
| Semester 1 | MKT103 | Consumer Behaviour & Psychology | 3 Credits |
| Semester 1 | MKT104 | Business Mathematics & Statistics | 3 Credits |
| Semester 1 | MKT105 | Academic Writing & Business Communication | 3 Credits |
| Semester 2 | MKT106 | Introduction to Digital Marketing | 3 Credits |
| Semester 2 | MKT107 | Financial Accounting for Business | 3 Credits |
| Semester 2 | MKT108 | Principles of Economics — Micro & Macro | 3 Credits |
| Semester 2 | MKT109 | Introduction to Advertising & Promotion | 3 Credits |
| Semester 2 | MKT110 | Critical Thinking & Business Research Skills | 3 Credits |
Year 2 — Intermediate Courses (Semester 3 & 4):
| Semester | Course Code | Course Title | Credits |
|---|---|---|---|
| Semester 3 | MKT201 | Advanced Digital Marketing — SEO, SEM & PPC | 3 Credits |
| Semester 3 | MKT202 | Social Media Marketing & Community Management | 3 Credits |
| Semester 3 | MKT203 | Brand Strategy & Brand Identity Management | 3 Credits |
| Semester 3 | MKT204 | Market Research & Consumer Insights | 3 Credits |
| Semester 3 | MKT205 | Content Marketing & Copywriting | 3 Credits |
| Semester 4 | MKT206 | E-Commerce & Digital Sales Strategy | 3 Credits |
| Semester 4 | MKT207 | Integrated Marketing Communications | 3 Credits |
| Semester 4 | MKT208 | Retail Marketing & Sales Management | 3 Credits |
| Semester 4 | MKT209 | International Marketing & Global Brands | 3 Credits |
| Semester 4 | MKT210 | Research Methods in Marketing & Business | 3 Credits |
Year 3 — Advanced Courses (Semester 5 & 6):
| Semester | Course Code | Course Title | Credits |
|---|---|---|---|
| Semester 5 | MKT301 | Strategic Marketing Management | 3 Credits |
| Semester 5 | MKT302 | Marketing Analytics & Data-Driven Decisions | 3 Credits |
| Semester 5 | MKT303 | Influencer Marketing & Brand Partnerships | 3 Credits |
| Semester 5 | MKT304 | Product Management & New Product Development | 3 Credits |
| Semester 5 | MKT305 | Customer Relationship Management & Loyalty | 3 Credits |
| Semester 6 | MKT306 | AI & Technology in Marketing | 3 Credits |
| Semester 6 | MKT307 | Sustainable Marketing & ESG Branding | 3 Credits |
| Semester 6 | MKT308 | Marketing Ethics & Consumer Protection | 3 Credits |
| Semester 6 | MKT309 | Marketing Entrepreneurship & Startup Branding | 3 Credits |
| Semester 6 | MKT310 | Advanced Research Methods & Marketing Data Analysis | 3 Credits |
Year 4 — Electives & Research Project (Semester 7 & 8):
| Semester | Course Code | Course Title | Credits |
|---|---|---|---|
| Semester 7 | MKT401 | Elective 1 — Advanced Digital Advertising & Campaigns | 3 Credits |
| Semester 7 | MKT402 | Elective 2 — Advanced Brand Management & Storytelling | 3 Credits |
| Semester 7 | MKT403 | Elective 3 — E-Commerce Marketing & Growth Hacking | 3 Credits |
| Semester 7 | MKT404 | Marketing Research Project Proposal & Literature Review | 6 Credits |
| Semester 7 | MKT405 | Elective 4 — Special Topics in Marketing & Consumer Trends | 3 Credits |
| Semester 8 | MKT406 | Elective 5 — Sports & Event Marketing | 3 Credits |
| Semester 8 | MKT407 | Elective 6 — Healthcare & Social Marketing | 3 Credits |
| Semester 8 | MKT408 | Final Marketing Research Project & Presentation | 6 Credits |
| Total | 30 Credits |
FACULTY
Our online BBA in Marketing faculty are internationally recognized scholars with deep expertise in digital marketing, brand management, consumer behaviour, and marketing strategy. Each professor brings active research and industry experience and a passion for mentoring undergraduate marketing students from Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, Nigeria, and across the world.
Dr. Raymond J. Fletcher
Professor – School of Business
Dr. Gregory N. Whitfield
Associate Professor – School of Business
Dr. Sandra K. Holloway
Assistant Professor – School of BusinessPrograms Cost
The online BBA in Marketing at IUC is one of the most affordable BBA in Marketing Canada options available. With a total course fee of just CAD $6,000 and up to 60% financial aid based on academic merit and life experience, students from Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, and Nigeria can access world-class undergraduate marketing education at a fraction of the usual cost.
| Payment Plan | Amount | Frequency |
|---|---|---|
| Full Payment | CAD $6,000 | One-time — pay once, no extra charges |
| 2-Installment Plan | CAD $3,000 | 2 payments — every 6 months |
| 4-Installment Plan | CAD $1,500 | 4 payments — every 3 months |
| Monthly Plan | CAD $500 | 12 monthly payments |
| Your HSC / A-Level Grade | Aid | You Pay |
|---|---|---|
| A+ / Distinction | 60% | CAD $2,400 |
| A / Merit | 45% | CAD $3,300 |
| B+ / Pass with Credit | 30% | CAD $4,200 |
| Prior awards or achievements | Extra 5–10% | Assessed individually |
| Your Experience | Aid | You Pay |
|---|---|---|
| 10+ years community or religious leadership | 60% | CAD $2,400 |
| 5–9 years relevant experience | 40% | CAD $3,600 |
| NGO, community, or public service work | 25% | CAD $4,500 |
| Military or government service | 30% | CAD $4,200 |
| Item | Details |
|---|---|
| Agent Commission | Available for authorized education consultants |
| How to Register | Email us at info@iuc-edu.ca |
| Commission Payment | Paid after student enrollment confirmation |
| Support Provided | Marketing materials, official letters, application support |
Apply Now
Applying for the online BBA in Marketing at IUC is simple and straightforward. We welcome applications from qualified secondary school graduates and aspiring marketing professionals across Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, Nigeria, and all over the world.
Postgraduate / Graduate
Advance your career with our streamlined MBA admissions process designed for business graduates and working professionals.
International Students
Join a diverse global business community. We offer full support and guidance for international MBA applicants worldwide.
Apply Now
Applying for the online BBA in Marketing at IUC is simple and straightforward. We welcome applications from qualified secondary school graduates and aspiring marketing professionals across Bangladesh, India, Nepal, Malaysia, Cambodia, Pakistan, Egypt, Nigeria, and all over the world.
Admissions Requirements
- Completed secondary education (HSC, A-Level, or equivalent)
- Mathematics or Science background preferred
- Official academic transcripts from secondary school
- Completed online application form
- Secondary school transcripts and certificates
- Valid National ID or Passport copy
- One letter of recommendation (academic or employer)
- Statement of Purpose (500–1,000 words)
- Updated CV or Résumé (if applicable)
- Payment of non-refundable application fee
- Proof of financial ability to cover tuition costs
- Scholarship or bursary application (if applicable)
- Basic knowledge of programming or software development (preferred)
- Interest in software engineering, coding, or technology (required)
- Agent or self-funded sponsorship confirmation (if applicable)
Application Deadlines
| Intake | Applications Open | Deadline | Classes Begin |
|---|---|---|---|
| Spring Intake | October 1 | December 30 | January 15 |
| Fall Intake | April 1 | August 10 | September 5 |
| Rolling Admissions | Open Year-Round | Anytime | Next Available Session |
Requirements and Deadlines
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic.