The Diploma in Digital Marketing at International University Canada (IUC) is designed for marketing professionals, entrepreneurs, content creators, and career changers who want a recognised credential in digital marketing without pausing their lives. Delivered entirely online through the School of Business — Department of Management — this program covers the full digital marketing ecosystem: search engine optimisation, social media strategy, content marketing, email campaigns, paid advertising, analytics, and e-commerce.
Graduates earn a credential recognised in 46+ countries, positioning them to pursue in-demand digital marketing roles across every industry or grow their own business online.
Career Outcomes
| Role |
Industry |
| Digital Marketing Executive |
Agencies, Corporate, Startup |
| SEO / SEM Specialist |
E-commerce, Media, Technology |
| Social Media Manager |
FMCG, Retail, Entertainment |
| Content Marketing Strategist |
Publishing, SaaS, Education |
| Email Marketing Coordinator |
All Sectors |
| E-commerce Marketing Manager |
Online Retail, D2C Brands |
| Freelance Digital Marketer / Consultant |
Self-employed / Remote |
Curriculum Overview
The Diploma in Digital Marketing is structured across 4 curriculum components totalling 60 credits. All coursework is self-paced and completed 100% online.
| Code |
Course Title |
Credits |
| DMK101 |
Introduction to Digital Marketing |
3 |
| DMK102 |
Marketing Principles & Consumer Behaviour |
3 |
| DMK103 |
Brand Strategy & Digital Identity |
3 |
| DMK104 |
Website & Landing Page Fundamentals |
3 |
| DMK105 |
Content Creation & Copywriting |
3 |
| DMK106 |
Digital Marketing Ethics & Data Privacy |
3 |
| Component Total |
18 Credits |
SEO, Social Media & Email (15 Credits):
| Code |
Course Title |
Credits |
| SEO201 |
Search Engine Optimisation (SEO) |
3 |
| SEO202 |
Social Media Marketing & Strategy |
3 |
| SEO203 |
Email Marketing & Marketing Automation |
3 |
| SEO204 |
Video Marketing & YouTube Strategy |
3 |
| SEO205 |
Influencer Marketing & Community Building |
3 |
| Component Total |
15 Credits |
Paid Advertising, Analytics & E-Commerce (18 Credits):
| Code |
Course Title |
Credits |
| PPC301 |
Pay-Per-Click Advertising (Google Ads) |
3 |
| PPC302 |
Social Media Paid Advertising (Meta, TikTok) |
3 |
| ANA301 |
Digital Analytics & Performance Reporting |
3 |
| ANA302 |
Conversion Rate Optimisation (CRO) |
3 |
| ECM301 |
E-Commerce Marketing & Strategy |
3 |
| ECM302 |
Digital Marketing Strategy & Campaign Planning |
3 |
| Component Total |
18 Credits |
Capstone Project (9 Credits):
| Code |
Course Title |
Credits |
| CAP401 |
Digital Marketing Strategy & Campaign Design |
3 |
| CAP402 |
Applied Marketing Research Methods |
3 |
| CAP403 |
Diploma Capstone Project |
3 |
| Component Total |
9 Credits |
Credit Summary:
| Component |
Credits |
| Digital Marketing Foundations |
18 |
| SEO, Social Media & Email |
15 |
| Paid Advertising, Analytics & E-Commerce |
18 |
| Capstone Project |
9 |
| Total Credits |
60 |
FACULTY
Our online Diploma in Digital Marketing faculty are innovative academics and industry-leading digital marketing professionals with deep expertise in SEO, paid advertising, social media strategy, content marketing, and marketing analytics. Each professor brings active industry experience and a passion for mentoring diploma students from Bangladesh, India, Nigeria, Pakistan, Malaysia, Cambodia, Egypt, Nepal, and across the world.
| Professor |
Title & Specialisation |
| Dr. Raymond J. Fletcher |
Senior Professor — Strategy & Business Leadership |
| Brooklyn Simmons |
Professor of Strategic Management |
| Savannah Nguyen |
Associate Professor — Organisational Behaviour |
| Kathryn Murphy |
Research Supervisor — Innovation & Entrepreneurship |
Programs Cost
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic support Costs may vary based on program type, course load, and mode of study (on-campus, hybrid, or online) We aim to provide exceptional value through modern facilities, expert faculty, and industry aligned curriculum making your investment in education both meaningful and future-focused.
Total Course Fee
CAD $2,500
Full Diploma program — all credits included
Maximum Financial Aid
Up to 60%
Academic merit & life experience
Minimum You Pay
CAD $1,000
After maximum 60% aid applied
💡 Good to know: CAD $2,500 is the total course fee for the full Diploma program. You can pay in full or in easy installments. Financial aid is confirmed with your offer letter.
Payment Options
| Payment Plan |
Amount |
Frequency |
| Full Payment |
CAD $2,500 |
One-time — pay once, no extra charges |
| 2-Installment Plan |
CAD $1,250 |
2 payments — every 6 months |
| 4-Installment Plan |
CAD $625 |
4 payments — every 3 months |
| Monthly Plan |
CAD $209 |
12 monthly payments |
Financial Aid — Academic Merit
| Your Previous CGPA |
Aid |
You Pay |
| 3.8 – 4.0 |
60% |
CAD $1,000 |
| 3.5 – 3.79 |
45% |
CAD $1,375 |
| 3.0 – 3.49 |
30% |
CAD $1,750 |
| Prior academic awards or distinctions |
Extra 5–10% |
Assessed individually |
Financial Aid — Life Experience
| Your Experience |
Aid |
You Pay |
| 10+ years senior management or leadership |
60% |
CAD $1,000 |
| 5–9 years relevant professional experience |
40% |
CAD $1,500 |
| Community leadership, NGO, or public service |
25% |
CAD $1,875 |
| Military or government service |
30% |
CAD $1,750 |
| Entrepreneurship or business ownership |
20% |
CAD $2,000 |
For Education Consultants & Agents
| Item |
Details |
| Agent Commission |
Available for authorized education consultants |
| How to Register |
Email us at info@iuc-edu.ca |
| Commission Payment |
Paid after student enrollment confirmation |
| Support Provided |
Marketing materials, official letters, application support |
Apply Now
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic support Costs may vary based on program type, course load, and mode of study (on-campus, hybrid, or online) We aim to provide exceptional value through modern facilities, expert faculty, and industry aligned curriculum making your investment in education both meaningful and future-focused.
Apply Now
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic support Costs may vary based on program type, course load, and mode of study (on-campus, hybrid, or online) We aim to provide exceptional value through modern facilities, expert faculty, and industry aligned curriculum making your investment in education both meaningful and future-focused.
Admissions Requirements
1
Academic Qualifications
- High school diploma (HSC, A-Level, or equivalent)
- Mature applicants with relevant work experience considered
- No prior marketing degree required
- Official academic transcripts from previous institution
2
Required Documents
- Completed online application form
- Academic transcripts and certificates
- Valid National ID or Passport copy
- One letter of recommendation (academic or employer)
- Personal Statement (500–800 words)
- Updated CV or Résumé (if applicable)
3
Financial Requirements
- Total program fee: CAD $2,500
- Financial aid of up to 60% available on application
- Flexible installment payment plans available
- Agent or self-funded sponsorship confirmation (if applicable)
4
Additional Diploma Requirements
- Genuine interest in digital marketing, social media, or online business
- Basic computer literacy and English communication skills required
- Prior social media or content creation experience is an advantage
- Interview with admissions advisor (if required)
Application Deadlines
| Intake | Applications Open | Deadline | Classes Begin |
|---|
| Spring Intake | October 1 | December 30 | January 15 |
| Fall Intake | April 1 | August 10 | September 5 |
| Rolling Admissions | Open Year-Round | Anytime | Next Available Session |
Requirements and Deadlines
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic.
