Department of Marketing
Marketing shapes how the world discovers, trusts, and chooses brands. Build the strategic and digital skills to lead it — entirely online, anywhere.
Introduction: Department of Marketing
The Department of Marketing at International University Canada prepares students to understand consumer behavior, craft compelling brand strategies, and lead marketing campaigns across digital and traditional channels. Our programs cover branding, digital marketing, market research, and strategic communication, equipping graduates to drive growth for businesses of every size. Offered entirely online, our curriculum welcomes aspiring marketers, working professionals seeking advancement, and entrepreneurs building their own brands in today’s fast-moving marketplace.
Department Overview
Marketing sits at the intersection of creativity, data, and strategy — driving how organizations attract, engage, and retain customers. At IUC, our marketing curriculum blends classic branding principles with the digital tools and analytics shaping the industry today.
The Department of Marketing operates under the School of Business at International University Canada. Faculty specialize in digital marketing, brand strategy, consumer psychology, and market analytics. Classes are delivered asynchronously online, allowing students to study deeply on a flexible schedule.
| Feature | Details |
|---|---|
| School | School of Business |
| Mode of Study | 100% Online — Asynchronous |
| Programs Offered | Certificate | Diploma | Bachelor’s |
| Intake | Spring & Fall — Rolling Admissions Available |
| Language of Instruction | English |
| Institution | International University Canada (IUC) |
Programs Offered — Department of Marketing
The department offers a focused academic pathway from introductory certificate study through to a full undergraduate degree, preparing students for marketing careers at every entry point.
Certificate in Digital Marketing
FOUNDATIONA short, focused introduction to digital marketing channels, social media strategy, and online campaign basics.
View Certificate Program →Diploma in Digital Marketing
ENTRYA foundational program covering branding, content strategy, SEO fundamentals, and digital advertising.
View Diploma Program →BBA in Marketing
UNDERGRADA comprehensive undergraduate degree covering brand strategy, consumer behavior, market research, and digital marketing leadership.
View Bachelor’s Program →Areas of Study & Research Focus
The Department of Marketing covers the full strategic and digital scope of modern marketing practice.
Digital Marketing & Social Media
Search, social, email, and paid digital advertising strategy.
Brand Management & Strategy
Building, positioning, and growing brand identity and equity.
Consumer Behavior
Understanding how and why consumers make purchasing decisions.
Market Research & Analytics
Data-driven insights to guide marketing strategy and decision-making.
Content & Campaign Strategy
Planning and executing multi-channel marketing campaigns.
Marketing Communications
Integrated messaging across advertising, PR, and direct marketing.
E-Commerce Marketing
Strategies for driving traffic, conversion, and retention in online retail.
Sales & Customer Relationship Management
Building lasting customer relationships and driving sales performance.
Why Study Marketing at IUC?
Build the strategic and digital skills today’s marketing industry demands. Here’s why students choose this department:
100% Online Flexibility
Study from anywhere in the world, entirely on your own schedule.
Digital-First Curriculum
Courses built around current digital marketing tools and platforms.
Clear Academic Pathway
Progress from Certificate to a full Bachelor’s degree in marketing.
Experienced Faculty
Instructors with real brand strategy and digital marketing backgrounds.
Affordable & Accessible
Up to 60% financial aid available across all program levels.
High Career Demand
Marketing skills are in demand across every business and industry.
Ready to begin your journey in Marketing?
Spring and Fall intakes open now — up to 60% financial aid available.
Career Outcomes & Graduate Pathways
Graduates step into marketing and brand roles across startups, agencies, and global corporations.
Meet the Faculty
The Department of Philosophy & Civilization is led by a team of dedicated scholars whose research spans ethics, Islamic philosophy, civilizational history, political thought, and comparative philosophy. Our faculty bring both academic depth and real-world perspective to every course.
Dr. Raymond J. Fletcher
Professor – School of Business
Dr. Gregory N. Whitfield
Associate Professor – School of Business
Dr. Sandra K. Holloway
Assistant Professor – School of BusinessAdmissions — Simple & Flexible
Because every program is delivered 100% online, admission to the Department of Marketing is straightforward — no campus visits, no rigid deadlines. We welcome learners from any background with an interest in marketing and brand strategy.
| Program Level | What You Need |
|---|---|
| Certificate | No prior qualification required — open to all learners |
| Diploma | Secondary School Certificate (or equivalent) + valid ID |
| Bachelor’s | Secondary School Certificate (or equivalent) + personal statement |
Rolling admissions are available year-round, with main intakes in Spring (January) and Fall (September). Apply whenever you’re ready — there’s no need to wait.
Apply NowHave Questions About This Department?
Our admissions team is ready to help with programs, requirements, and enrollment.